The country that currently consumes about half of the world’s pork is rapidly moving toward a vegan revolution.
China has an $86 billion meat market and is responsible for eating 28% of the global supply, with the average Chinese person devouring 11 pounds of meat annually. But that may soon change, The Guardian reports.
This change is apparently due to a cultural and market shift toward more environmentally aware middle-class consumers, who are beginning to prioritize saving the planet over eating pork daily as a sign of affluence and success.
Increasingly, there is a domestic market for Chinese individuals