When fast-food companies get bad press, it’s often due to their own marketing efforts backfiring. Burger King’s tone-deaf International Women’s Day tweet is a striking recent example. The McDonald’s “#McDStories” campaign created the opposite of a feel-good response in a similar fashion when a 2018 Twitter campaign meant to promote McDonald’s farmers prompted the sharing of negative stories about the brand instead. Even Wendy’s once tweeted a dubious Pepe the Frog meme. Putting the proverbial foot in the mouth is practically a tradition with fast-food brands.
Sometimes, however, it’s not the ads but the food itself that causes controversy,