CHICAGO — Genetically modified organisms (GMOs) are living entities with deoxyribonucleic acid (DNA) that has been artificially manipulated. This allows for the creation of plants, animals and microorganisms that do not occur in nature or through traditional crossbreeding methods.
The ingredient development technique has become controversial as competing narratives have emerged about the safety of the ingredients and end products containing GMOs. The controversy has led to a segment of consumers who do not want such products in their diet.
Beverage marketers are assisting by calling out the exclusion of GMOs. Blue Sky Beverage Co., Corona, Calif., a beverage brand