fakemeat

Vegan fake-meat takes China by storm

The country that currently consumes about half of the world’s pork is rapidly moving toward a vegan revolution. 

China has an $86 billion meat market and is responsible for eating 28% of the global supply, with the average Chinese person devouring 11 pounds of meat annually. But that may soon change, The Guardian reports

This change is apparently due to a cultural and market shift toward more environmentally aware middle-class consumers, who are beginning to prioritize saving the planet over eating pork daily as a sign of affluence and success. 

Increasingly, there is a domestic market for Chinese individuals

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