June 15, 2024


World's finest Food

MD at organic food delivery service Abel & Cole on her role and carbon neutral goals

What do you do at Able & Cole?

I’m now managing director, but I’ve been at Abel & Cole for 16 years this year, working my way up through the company; I started in the customer service team in 2006.

What are you most proud of?

I’ve championed us being people-focused – we introduced paid miscarriage leave last year. We’ve also introduced no-meeting week, meditation sessions for whole business, an in-house mind clinic and group mindfulness sessions. Tell us about any new initiatives this year.

We’ve launched the One Box: One Portion scheme that will see a portion of fruit or veg donated to charities helping with food poverty for every fruit and veg box sold. This will see over 1.43 million portions donated in 2022.

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Are you carbon neutral?

Currently we are but there is a road map to becoming carbon net zero by 2030. We have worked with environmental consultants Green Element on it. We are also developing a recycling services trial to ensure we recycle anything sent to a customer they cannot easily recycle, e.g. collecting flexible plastics (bread bags/ food seal bags).

What’s the background on Abel & Cole?

Abel & Cole was founded in 1988, with Keith Abel going door to door with bags of spuds explaining the difference between organic and non-organic. Nowadays there’s a whole lot more than just spuds on offer. We’ll also deliver a range of sustainable household staples, everything from cupboard essentials to skincare and cleaning products. Everything is sustainably sourced. Abel & Cole is now run by the family-owned food business William Jackson Food Group.