Backed by an impressive track record of promoting sports and healthy lifestyle in communities across the Chinese Mainland, Yum China Holdings, Inc. YUMC has been recently named the official retail food services sponsor for the Olympic and Paralympic Winter Games Beijing 2022 (“Beijing 2022”). The company will also become the official sponsor of the Chinese Olympic Committee through the end of 2024.
Following the announcement, shares of the company rose 1.2% during the trading session on Jul 20. Previously, it was associated with the 2019 Tennis Masters, 3×3 basketball competitions and city marathons.
Per the agreement, Yum China will be